Document Type

Article

Publication Title

Northrop Grumman Engineering & Science Student Design Showcase

Abstract

• Juror decision-making research suggests factors related to juror decisions are affected more on an individual level than the collective decision-making process (Cornwell & Hans, 2011) • Self-generated effect: self-generated arguments have a greater influence on behavior than arguments generated by others (Baldwin et al., 2013; Bernritteret al., 2017; Müller et al., 2009) • Müller et al. (2009) showed the effect in persuasion and behavior change in smoking habits • This effect is likely due to an ease of retrieval heuristic, increased involvement, and higher personal relevance • Need for cognition (NFC): The enjoyment of thinking (Leippeet al., 2004; Shestowsky& Horowitz, 2004) • High NFC individuals engage in thinking that takes more cognitive processing (Leippeet al., 2004) • Low NFC individuals are more likely to take cognitive shortcuts (Wood et al., 2019) • Low NFC individuals are more sensitive to the source of an argument, while high NFC individuals are more sensitive to the strength of the evidence (Shestowsky& Horowitz, 2004; Wood et al., 2019). This is likely due to differences in the use of cognitive shortcuts and complexity of thinking. • Previous research is mixed on civil damage sums awarded by each level of NFC (Reyna et al., 2015; Vinson et al., 2008) • Leippeet al. (2004) found that individuals with a moderate need for cognition were most influenced by case evidence strength (weak or strong) on rates of guilty verdicts in a criminal mock trial. • Kolar (2019) used a mock civil trial procedure with an online M-Turk participant sample and found that participants asked to self-generate arguments awarded higher compensatory damages and overall damages amounts than control condition participants provided arguments generated by others.

Publication Date

4-25-2025

Comments

Advisor: Travis W. Conradt

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