Date of Award

5-2017

Document Type

Thesis

Degree Name

Master of Science (MS)

Department

Arts and Communication

First Advisor

T. Petersen

Second Advisor

B. A. Cudmore

Third Advisor

J. Parla-Palumbo

Fourth Advisor

Y. Sohn

Abstract

The aim of this design project was to develop a strategic communication plan for a nascent US-based nonprofit organization with a transnational focus. To accomplish this goal, the researcher drew on concepts and propositions of business and communication theories, best practices and recommendations of nonprofit practitioners and consultants, and studies from research centers. This research was necessary to discover the principles and elements critical to the design of a basic strategic communication plan. To develop a plan specific to the real world experiences and challenges of the nonprofit, the researcher utilized a qualitative research methodology using semi-structured interviews and action research. The result is a simplified strategic communication plan that supports the nonprofit’s organizational goals and, finally, its mission.

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