Date of Award

5-2024

Document Type

Thesis

Degree Name

Master of Science (MS)

Department

Mechanical and Civil Engineering

First Advisor

Mary Ann Gaal

Second Advisor

Amitabh Dutta

Third Advisor

Albert Bleakley

Fourth Advisor

Ashok Pandit

Abstract

Navigating the complexities of a platform such as Amazon demands a strategic approach guided by project management principles. A comparative analysis of Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM) methods were completed by focusing on how project management principles optimize product acquisition, supply chain management, and shipping methods for Amazon sellers. The objectives of this study included the identification of top product acquisition tools, the evaluation of inventory management software, assessing shipping methods, and determining the most effective fulfillment process for Amazon seller success. A mixed-methods approach was applied, involving an Amazon seller survey, literature review, data analysis, and the creation of a comprehensive matrix to enhance a new seller’s decision-making process. Key findings reveal FBA as the most profitable fulfillment method and Jungle Scout as the preferred product acquisition tool by offering robust features and integration capabilities at a competitive price point. Additionally, the utilization of a private freight forwarder for international shipments emerged as the optimal shipping method, providing greater control and customization over logistics operations. Additionally, the study also highlights the critical role of project management principles in enhancing seller efficiency and profitability on Amazon. By synthesizing data-driven analysis with strategic decision-making, sellers can effectively optimize operations, mitigate risks, and capitalize on growth opportunities in the competitive Amazon marketplace.

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