Date of Award

12-2015

Document Type

Thesis

Degree Name

Master of Science (MS)

Department

Arts and Communication

First Advisor

Heidi Hatfield Edwards

Second Advisor

Muzaffar A. Shaikh

Third Advisor

Ted Petersen

Fourth Advisor

Robert Taylor

Abstract

The execution of a corporate social responsibility (CSR) strategy requires that companies maintain clarity in communication of their objectives to the public. The core reason for doing this is so that the companies are not misconstrued on the basis of their intentions. Commonly, people have tended to raise suspicions based on the sudden goodwill of corporations performing well in terms of their profit ratings, given that they are perceived as having a hidden agenda in relation to their active engagements in CSR. This case study has sought to highlight the various ways that are applied by Samsung Inc. to communicate its social responsibility initiatives. This paper shall seek to determine the means by which firms can effectively communicate their CSR campaigns with effective communication, encourage their consumers to participate in their socially responsible initiatives while maintaining or even improving their profitability and stability as a business. For its case study, it will examine communication strategies of Samsung Inc.

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